For several months now, the concept of quiet luxury has been the subject of a plethora of articles in the press as one of this season’s trends. A lifestyle for which a company’s product is not as important as the quality that an article conveys. These items speak for themselves and express themselves. They mirror a work well made with the best raw materials; a new form of consumption that cuts across all styles and goes beyond a specific aesthetic.
The admiration for José Antonio Coderch, Josep Lluís Sert, Ricardo Bofill or Enric Miralles is a trait in common between Roca and Carulla, and the Tura collection, the combined realization of this fascination.“I love Coderch’s idea of citizen-centered architecture and design. It is like the work our studio does – more discreet, I’d even venture to say silent,” summarizes the designer. Thus, the setting chosen to introduce the collection is the house that Coderch designed and lived in with his family in Sant Feliu de Codines, Barcelona.
As Carulla himself states, “design is not a luxury when it helps people to live better.” The collection draws inspiration from elements as subtle as the shadows that the pergolas and shutters cast on spaces. A creation of volumes and geometric shapes that acquire interesting dimensions, stripping away the superfluous and letting emptiness reveal itself as an abstract and limitless resource.
The quiet luxury of a simple lifestyle which finds in the Mediterranean sea the ideal scenario to create functional, aesthetic and timeless solutions. It is no coincidence that the name of the Tura collection stems from the Spanish words for architecture and culture – arquitectura and cultura.
As a designer but also as an individual, Andreu Carulla seeks to distance himself from everything that does not convey certain values: “I’ve always wanted to work with Roca because they make amazing, high-quality products. Moreover, the use of ceramics and the geographical proximity made it a perfect match. Then I discovered that we speak the same language.”
Despite its elevated appearance, even the smallest decorative gesture of Tura aims to fulfill the desired functionality. This is one of the principles of Roca’s ethos and one which Carulla embraces at his design studio. The pieces should not only be useful but intuitive and easy. They must speak for themselves.
The Tura collection, which Roca will release in 2024, includes a series dedicated to toilets, six ideas for washbasin units, a free-standing bathtub and a range of storage ideas and accessories, such as headrests, designed for pampering. With both comfort and sustainability in mind, Roca’s products are made using the latest technologies and materials. This includes Roca’s Rimless system, which optimizes water flow and flushing efficiency, and the Supraglaze© surface treatment for maximum hygiene. One of the main innovations of the collection is the concealed drain of the washbasins. All of these sanitary wares come in white in gloss or matt finishes. The furniture is available in a range of colors (off-white, terracotta and grey) that harmonize with the durable materials used, resulting in modern natural finishes.
Founded in 1917, Roca has manufactured many of this country’s classics, combining tradition and knowledge with a passion for innovation and respect for the environment. Beliefs that this prestigious brand – dedicated to designing, manufacturing and retailing bathroom products for architectural projects – conveys via its 76 production plants and the 170 countries in which it operates.
Thanks to the work of renowned professionals such as Inma Bermúdez, David Chipperfield and Carulla himself, Roca is committed to contributing and enhancing the well-being of society and leaving a worthy legacy for future generations. The real luxury is to see how the firm nurtures its goal via the creation of designs as simple, bold and exciting as the Tura collection.
