Dimorecentrale Salone, design 7

The Cinematic World of Dimorecentrale

At their new Dimorecentrale headquarters and gallery, which opened during last year’s fair, the Dimorestudio designers Britt Moran and Emiliano Salci presented a set of scenes that combined vintage furniture with their own pieces, each one with a distinct narrative and aesthetic.

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Dimorecentrale is a multifunctional and multicultural space located in an old warehouse of more than two thousand square meters designed by the architect Ulisse Stacchini in the 1930s that Britt and Emiliano pose as a stage for the expansion of their creativity, like a large blank sheet in which to give life to free spaces, without pre-established rules.

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During Milan Design Week, Dimorestudio showcased spaces in closed boxes where there were strokemade holes opened to let visitors watch inside every creation in an intimate interaction with the setting.

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The whole proposal of Dimorecentrale was a truly daring arrangement, a very cinematic way of showcasing their pieces set in a series of scenes: a therapist’s office; the room of a monastery plenty of individual beds in parallel rows, and a house through which windows we could see how a tornado could be lived from a house interior.

Dimorecentrale Salone, design 3
“The whole proposal of Dimorecentrale was a truly daring arrangement, a very cinematic way of showcasing their pieces set in a series of scenes...”
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Britt and Emiliano’s sensitive way of introducing their designs, brought our minds to other places far away from the building of Dimorecentrale. Just like a film Director may do, Britt and Emiliano brought us to a different galaxy, making us dream with other places, with other lives and other realities, but all them under one roof, the one of Dimorestudio’s world.

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