Weekend Max Mara

The Promise of a New Time

Concept and Production by Openhouse Studio
Creative Direction by Mari Luz Vidal
Photographed by Salva López
Written by Inma Buendía
Music by Uma

Promise of a New Time by Weekend Max Mara.

In spite of its well-known repetition, the magic of the weekend and a promise of a time just for her was a beacon that would light up each Friday.

Close

It is peculiar how during this time you can perceive the beauty that escapes us during the daily rhythm of our lives and how it compels us to grab at these threads of honesty, while attempting to maintain it intact the rest of the week. Frequently, this precious time designed for leisure opens the mind to dreams of a new life away from the hustle and bustle of the city.

Close

With the last turn of the steering wheel, the home appeared before her. It was ample and beautiful, perfect for a weekend of relaxation. Menorca was the promise of a simple life – back to basics.

Close
Frequently, this precious time designed for leisure opens the mind to dreams of a new life away from the hustle and bustle of the city.
Close

With the Pasticcino Bag as luggage in each of her escapes, the woman that carries this iconic piece knows that more than a bag, this travel companion must contain everything necessary for living beyond any limits, with a personal interpretation of what it means to be free to explore.

Close
Back in the city, the Pasticcino Bag collection from Weekend Max Mara takes us to that leisure space like a breath of fresh air in the middle of the bedlam.
Close

Back in the city, the Pasticcino Bag collection from Weekend Max Mara takes us to that leisure space like a breath of fresh air in the middle of the bedlam. Passport, books, music…next to a bathing suit and cover-up, all can go in this versatile piece of timeless elegance. Its shape, defined by a voluminous size, big clasp and vintage-inspired silhouette, results in a sophisticated design that reflects its heritage and legacy.

Close
Close

The hands that carry a Pasticcino Bag are those of a woman who has changed the course of her life on a path of discovery that leads her to find who she really is. A woman who enjoys fashion in sync with this new trajectory, after going back to the breakneck speed of life in the city.

Sweet, daring, vibrant, and easygoing, her life now moves in a different dimension in which her free time, that which is spent reading, laughing, conversing, and dancing, now takes center stage.

Close
Close