Rosa Orrantia

An avant-garde heritage

Photographed by Mari Luz Vidal

Rosa Orrantia is the owner of one of the world’s top fashion boutiques. Born in a little mining village in the Basque Country, her interest in fashion was sparked off by watching her grandmother. Miyake, Yamamoto and Comme des Garçons all singled her out to sell their collections in a boutique evocative of a luminous wonderland grotto, where dressing is a journey in self-discovery.

“Persuade isn’t aimed at a particular social class but at unaffected sincere lifestyles”