Those who have been following Yosigo on social media for a while know that humor is the prism through which he interprets the world to translate it in his own way. That is why, for Jose Javier Serrano (Donostia, 1981), everything happening in his life right now is a constant source of amazement and great fun. That “everything happening” is none other than becoming a widely recognized artist in Asia—signing autographs and landing a multi-year contract with a Korean company that seems to believe in his work even more than he does.
As we speak, in late 2024, his photographs are on display in Shibuya, and he already has a date for an exhibition in the spring. From Tokyo, where he has settled for a while, he tells me this success has taken him completely by surprise. Yet, by the end of our conversation, I cannot help but think that if destiny exists, it had this planned for him all along. Every step he has taken—whether one that fills him with pride or one he would rather not remember—seems to have led him, in an inexplicable way, to this very moment.
The sparkle in his eyes as he admits he has fallen in love with Japan is noticeable even through the screen. From my desk in Barcelona, it is hard not to catch his enthusiasm. “I visited very recently for the first time, and I am in love, so this time I am staying as long as I can,” he sums up.
