GN0

The Galaxy Number 0 store is born from a dream: to create a parallel universe where fashion becomes a unique sensory experience. Designed by Cristina Cirera, and owned by the two founders, María Roch and Eugenia Puig de Travy, GN0 takes Mars as an inspiration to build a refuge where the essence of each individual is in harmony with an environment that invites exploration. Audacity, authenticity, individuality and unconventionality rule and define the space.

The purpose to break the established molds and build from scratch a fashion proposal focused on individuality is sensibly embodied in the store. The aim is translated into an enveloping space, dominated by curved shapes and rough textures reminiscent of rocks and sand. Born from a vindication of the traditional model of fashion, GN0’s store is an ode to Mars as a representation of a new world of fashion, but also of art.

Design, texture and light are combined to create a once-in-a-lifetime experience that provokes rethinking and investigation. The dark ambiance reinforces the sense of mystery and discovery, while the direct lighting highlights the products, placing them in the spotlight in an extraordinary and distinctive way. The structure of the location guides the customer on a flowing path, while the rough, organic textures evoke the feeling of being in a striking landscape.

The curves of the space not only guide, but also integrate different zones. The arrangement of the clothing is not standard: suspended by a delicate stainless steel structure that shimmers, it evokes the sensation of a universe without gravity. All of these details, such as the textured surfaces, the dynamic curves and the enigmatic atmosphere, provide the individual with an immersive journey where they become the explorer of a new way of perceiving and experiencing fashion.

In fact, this route of discovery that the customer is immersed into, endows fashion with an emotional value, transforming each garment into something more than just an object of consumption. Not only that, but it makes the act of shopping special and unrepeatable. Instead of a superficial and quick activity, it becomes a personal and exclusive experience. In essence, the store transcends its typical definition as a place of consumption to incarnate a space for creation and self-expression. Anything is possible inside GN0, and fashion is not imposed. 

In GN0, fashion embraces the individuality of society. This is the reason why GN0 does not look for the visitor to fit into trends or stereotypes. On the contrary, the store is designed to attract the curious that desire to find clothes that reflect and fit their personality. GN0 seeks to generate a sensory and emotional experience that encourages each person to feel unique, creative and free in their personal expression. GN0 represents a white canvas, and each visitor becomes an artist. Galaxy Number 0 is the original and uninhibited galaxy that has surfaced to reset the concept of fashion. 

Fashion ceases to be a mere accessory and becomes an extension of the soul, a language that speaks of identity, style and dreams.