Studio

Weekend Max Mara

The Cloud of Colours

Project for Weekend Max Mara

Production by Openhouse Studio

Production assistance by Eugenia T. Oliva

Creative direction by Mari Luz Vidal

Photography by Fabian Martínez

Photography assistance by Vero Sojo

Cinematography by Borja V. Conde

Fimmaking by Javi Peralvo

Model Elizabeth Valdez

Styling by Maria Alejandra Herrera

Hair and make up by Fracazototal

& Adrian González

Introducing our last studio project made in Mexico for Weekend Max Mara‘s Fall Winter Collection 2022

THE CLOUD OF COLOURS

The Fall Winter collection 2022 by Weekend Max Mara has been inspired by the central role that colors play in people’s everyday life, inspiring positivity and self-confidence to create outfits that aim to be worn.

Drawned by the pure light, the colors have been incorporated in the Weekend Max Mara collection as a source of energy, joy and serenity. The collection was displayed in the Entre Pinos project by Taller Hector Barroso in the State of Mexico.

An architectural project composed by five homes, each made up of six volumes, all of which manage to avoid disrupting the pre-existing trees and highlight the area’s virtues

The way Hector Barroso (Mexico City, 1982) approaches a place involves deductive and inductive readings, from the general to the specific and vice versa.

At Entre Pinos, located in Bravo Valley, he makes the most of a temperate territory surrounded by the Temascaltepec Mountain Range and by a large lake, integrating the region’s materials.

The diversity of tones influences thoughts and choices that are often given for granted. In Entre Pinos, the interstices affect the light becoming another extension of the concept. Dispersed throughout the complex, those interstices attract diaphanous light though the branches and foliage of the different plant and coniferous tree species transforming it all in a Cloud of Colors.