The Poetry of Place
Aesop’s 2022-23 collection ‘The Poetry of Place’ is composed of a series of gift kits shaped by the brand’s philosophy of design, with each kit evoking the form of a particular Aesop store.
Openhouse Studio worked together with the Aesop team to produce the imagery of the gift kits, coordinating and managing the team involved in every photo shoot taking place in four different cities all over the world: Sydney, Seoul, Los Angeles and Hong Kong.
Every spot and gift kit was amended to represent a facet of the Aesop personality. Openhouse directed the team assigned to every location in the search of the needed mood in each case:
IGNEOUS, a geranium leaf body care duo, recalls the singular stone façades of Aesop Pitt Street, Sydney.
INDUSTRIOUS is a triptych of hand care inspired by the warm, cloistered space of Aesop Sounds Hannam in Seoul.
CONGRUOUS offers comprehensive care for hands and body via a quartet of formulations, its design echoing Aesop Downtown LA.
Finally, PRECIPITOUS comprises a trio of Parsley Seed Skin Care; its corresponding store is Aesop New Town Plaza in Hong Kong, a place of quietude among clamor.
The launch of the seasonal gift kits tell stories of local culture and neighborly connection—a dialogue facilitated through a considered and creative approach to the built environment, which pays close attention to the routines and customs that define varied cultural settings.
