Introducing our newest project for Weekend Max Mara‘s Fall Winter Collection 2022 in México.



Drawned by the pure light, the colors are a source of energy, joy and serenity. They influence thoughts and choices, they are often given for granted, but colors articulate the way one acts and moves.

The Fall Winter 2022 drop has been inspired by the central role that colors play in people’s everyday life, by choosing fabrics and tones that, when put together, inspire positivity and self-confidence to create outfits that aim to be worn.

Cinematography by Borja V. Conde
Fimmaking by Javi Peralvo
Photography by Fabian Martínez
Photography assistance by Vero Sojo
Creative direction by Mari Luz Vidal
Production by Openhouse Studio
Production assistance by Eugenia Oliva
Hair and Make up by Fracazototal & Adrian González