Vibia at Euroluce 2025
Shaped by Light, Moved by Atmosphere
At this year’s Euroluce, held once again in Milan as part of Salone del Mobile 2025, Vibia’s presence stood apart not by spectacle, but by subtlety. Rather than simply showcasing luminaires, the Barcelona-based brand crafted an experience—an immersive narrative around light as a living presence. Their guiding philosophy, Shaping Atmospheres, unfolded not just in form but in feeling. It was less a display and more an invitation: to slow down, to notice, to inhabit.
Vibia’s pavilion, designed by Francesc Rifé Studio, was built around four thematic pillars that have become the foundation of their design language: Indoor & Outdoor Experience, Dynamic Light, Materiality & Warm Light, and Conductivity. Each concept offered a reflection on how light can influence space—and, in turn, how space can shape our emotional landscapes.
One of the most memorable aspects of Vibia’s installation was the effortless dissolution of boundaries between interior and exterior space. Their Indoor & Outdoor collections flowed naturally between zones, blurring any strict division. Dots Outdoor, designed by Martín Azúa, scattered luminous constellations across the floor and wall, inviting playful interpretation. Class, by Sebastian Herkner, reimagined the traditional outdoor lamp into something at once elegant and elemental. These pieces didn’t just function as lighting—they served as quiet mediators between architecture and nature.
Under the concept of Dynamic Light, Vibia explored light as a living element—responsive, temporal, human. Offset, a standout by Xuclà, provided an almost choreographic presence: adjustable in both form and colour temperature, it gently echoed the passage of time. Circle offered similar flexibility, combining general, diffuse and accent lighting in a single recessed form. Visitors were invited to feel the light as it shifted throughout the day, mirroring moods, needs, and moments. In this way, Vibia redefined lighting not as a fixture, but as a rhythm.
There was an almost tactile quality to the section devoted to Materiality & Warm Light. Here, light was not simply emitted—it was filtered, absorbed, and reflected by material. Knit, by Meike Harde, softened the light through its textile-inspired structure, creating intimate, embracing atmospheres. Array, by Umut Yamac, hovered in the air like luminous threads—sculptural, yet weightless. These collections did not impose; they enveloped. The effect was one of quiet comfort, of human-scale luxury.
If some brands spoke of smart lighting in terms of control and function, Vibia’s approach to Conductivity was poetic. Plusminus, created with Diez Office, used a textile conductive belt to offer total freedom in lighting composition—linear, sculptural, improvised. Circus, by Antoni Arola, allowed designers to float bars of light mid-air, creating a theatre of shadows and reflections. Bind, by Martín Azúa, layered ambient and focal light in subtle gradients, giving form to silence.
Looking back, what Vibia achieved at Euroluce 2025 was more than product design. It was the articulation of a living, breathing language of light—one that doesn’t overwhelm but accompanies, that doesn’t dictate but suggests. Each collection, each gesture of light, revealed a profound respect for space, time and the senses.
In an era where overstimulation often defines the visual landscape, Vibia reminded us that illumination can—and perhaps should—be a form of care. That beauty can reside in restraint. And that the atmospheres we shape with light might shape us in return.
