Here to Stay by Kave Home

When everything else is moving fast and constantly changing, there is something that holds us down and allows us to be still, even if it’s for a brief moment. That is our true home, that place where the high velocity of society and the world are left outside, granting us tranquility and comfort. A space created through bonds and experiences that are built up little by little, with objects and furniture that become a part of us.

Those special pieces forge connections between people and spaces, slowly crafting a place that invites us to live in it, to stay, and to make it ours. This is why Kave Home has spent over 40 years producing furniture designed to accompany us throughout our lives and, over time, become an extension of us. For them, home is the refuge that reminds us who we are and helps us to be and feel better.

As a tribute to their understanding of home, Kave Home presents Here to Stay, the expression of a purpose that has guided the company over all these years: creating pieces that last and become a legacy. This new collection, which constitutes the culmination of a rebranding process that began in March 2025, pays homage to the bonds that are kindled with the objects that make up our homes, those that become part of our everyday lives.

For Kave Home, furniture holds memories and carries stories—this is what gives it true value. It shapes our lives, accompanies our evolution, and creates the feeling of home. With Here to Stay, Kave Home invites us to pause, to craft spaces with pieces that endure. At its heart lies a commitment to quality and longevity, expressed through a contemporary yet timeless design language.

The campaign, shot in the fields of l’Ametlla del Vallès (Barcelona), captures this vision in the form of a metaphor. In a room, a woman reads quietly until, suddenly, the walls disappear and the space opens up to a wheat field. The objects in her living room begin to float around her, and she rises with them. Some vanish, while others last, much like the quiet ties that root certain pieces in our lives. By showing what disappears and what remains, the campaign highlights what really makes a home: what the wind cannot blow away.

With the agency &Rosàs behind the creative strategy, Kave Home presents this campaign under the Mediterranean sun, a presence that is deeply close to its spirit. With this exciting release, the brand awakens emotion, inspires the shaping of personal spaces, and invites a renewed connection with oneself and the world around us. A setting for life where memories, people, and objects define what a home truly means: a reflection of our essence and our inner universe.